Tuesday 8th July 2008
Recycling Puzzle Sums Up Campaign Argument
The Campaign for Real Recycling has employed puzzle cubes similar to the iconic Rubik's cube of the 1970s to help get their message across. With the strap line "Why spend time and money sorting this out, when you could collect it separately in the first place?" the campaign aims to summarise its quality and costs arguments for new audiences.
"The CRR's argument is that mixing materials together causes quality problems and the these cubes sum that challenge up perfectly," said Andy Moore, CRR coordinator. Each of the six coloured cube faces represent a different recyclable material: paper, plastic, glass, aluminium, textiles and organics. Moore went on: "People seem to grasp the analogy readily and without need for prompting."
The cube imagery and the cubes themselves were unveiled at the Local Government Association conference in Bournemouth. "We have been overwhelmed by demand for and subsequent interest in the cubes," added Moore. "Many elected officials, including council leaders, have expressed genuine interest in the issue of material quality and recycling costs, worried that a decision to single-stream co-mingle materials into a MRF could be a mistake. We hope that some will now respond positively to the campaign message."
Picture attached: Councillor Harvey Siggs, Leader of Mendip District Council, which achieves nearly 60 per cent diversion through source separation of domestic recyclables, collects his CRR puzzle cube at this year's LGA annual conference.
Information for Editors:
1. The Campaign for Real Recycling wants central government and local authorities to act urgently to improve the quality of materials collected for recycling in the UK. Real recycling is about maximising the economic, environmental and social benefits of recycling for everyone, from the local council tax payer to the global re-processing industry. Our concern is that collection systems that gather a range of different materials in one bag or bin and then compact them could permanently undermine the environmental and financial benefits of recycling. Our campaign aims to influence local authority policy and practice, and build consensus within the UK of the economic and environmental importance of highly separated collections.
2. Campaign for Real Recycling supporters:
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